Promotion & Marketing

Promotion & Marketing

FIG develops promotion plans unique to each author, then delivers both in-house and coordinated outreach to the reading and writing communities.

 

FIG staff have managed marketing, merchandising, and production for clients from Fortune 100 companies to part-time granny authors.

 

We can support and coordinate with your PR firm, or handle your project in-house.

 

Experience we bring to you includes:

 

• Advertising from creative through production and “traffic” placement

 

• Press releases and media kits, including dissemination

 

• Social-media planning and marketing

 

• Image packaging from naming and logo design through backstory and taglining

 

• World Wide Web presence and placement

 

• Creation of ancillary content, from blurbs to pitches

 

• Strategic platform building for experts and pro’s

 

If we don’t do it, we know good people who do.

Cost-effective is our approach. Quality is our result.

Talk to Fresh Ink Group when you need help with your marketing plan.