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To those born and raised in Chattanooga, certain names bring a smile to their faces: Miss Marcia, Bob Brandy, Mort Lloyd, Dr. Shock, and, of course, “Luther.” These are among the icons of Chattanooga broadcasting. They are the faces and voices that awakened Chattanoogans each morning, delivered the news, or made them laugh. Ever since two high school pals put the city’s first radio station on the air in 1925, Chattanooga has been blessed with an abundance of memorable personalities. Some passed through on their way to national fame, while others have made Chattanooga their home for more than half a century.